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Audi

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The Audi brand continued its electrification campaign in 2022 despite a challenging supply and logistics situation. The operating result increased significantly year-on-year.

BUSINESS DEVELOPMENT

The Premium brand group combines four strong brands from the progressive premium and luxury segment: Audi, Bentley, Lamborghini and Ducati. “Vorsprung” is Audi’s global brand promise, and one which means the brand with the four rings is consistently focusing on the premium mobility of the future: connected, sustainable, electric, and autonomous. In developing and scaling up innovative technologies, Audi plays a leading role within the Group, not least with the Premium Platform Electric (PPE) for all-electric premium vehicles.

In the reporting period, the Audi brand presented the Audi Q8 e-tron, the successor to the successful Audi e-tron. The model impresses with its progressive design, optimized drive concept, improved aerodynamics, and higher charging and battery capacity. Audi also launched the new version of its Audi A8. The exterior impresses with even greater presence and athleticism. The feel-good interior offers passengers generous space. Audi gave a first preview of the Premium Platform Electric with the Audi A6 Avant e-tron concept. Furthermore, it outlined the mobility of the future with two further concept vehicles – the Audi urbansphere concept and Audi activesphere concept. The Bentley brand presented the Bentayga EWB and Flying Spur Speed in fiscal year 2022. The Bentayga EWB is 180 mm longer than the Bentayga. Its emphasis is on wellbeing and interior luxury. The dynamic Flying Spur Speed grand tourer rounds off the Bentley brand’s new portfolio.

In a difficult market environment, Audi (Premium brand group) delivered a total of 1.6 (1.7) million vehicles to customers in 2022. Increases were recorded in Germany (+18.7%), Italy (+1.6%), Spain (+1.4%) and Canada (+1.2%).

Unit sales at Audi (Premium brand group) amounted to 1.1 (1.0) million vehicles in the reporting period. There was particularly high demand for the all-electric Audi e-tron, Q4 e-tron and Audi e-tron GT models; the Audi A3 and Audi Q5 were also very popular. The Chinese joint ventures sold a further 599 (644) thousand locally produced Audi vehicles. Unit sales at the Lamborghini brand amounted to 9.2 (8.3) thousand vehicles. Bentley sold 15.5 (14.6) thousand vehicles and Ducati 65.0 (56.9) thousand motorcycles.

In 2022, Audi produced 1.7 (1.6) million units worldwide. Bentley produced 16.4 (14.8) thousand vehicles and Lamborghini 9.9 (8.3) thousand. Ducati produced 70.4 (59.2) thousand motorcycles.

SALES REVENUE AND EARNINGS

Sales revenue at Audi (Premium brand group) climbed to €61.8 (55.9) billion in fiscal year 2022. The operating result before special items improved to €7.6 (5.9) billion, mainly attributable to a strong performance in the new and used car market and solid results from the Lamborghini, Bentley and Ducati brands. The operating return on sales before special items climbed to 12.3 (10.6)%. The diesel issue resulted in low negative special items. The figures for the Bentley, Lamborghini and Ducati brands are included in the key financial indicators for the Audi brand.

AUDI PRODUCTION

Units

 

2022

 

2021

 

 

 

 

 

Q5

 

319,162

 

279,613

Q3

 

239,340

 

250,852

A4

 

234,395

 

199,628

A3

 

210,341

 

164,299

A6

 

208,729

 

227,237

Q2

 

88,372

 

103,046

A5

 

66,124

 

64,012

A1

 

58,777

 

60,158

Q4 e-tron

 

58,764

 

27,519

Q7

 

52,514

 

56,600

Q8 e-tron

 

51,545

 

44,962

Q8

 

37,330

 

35,406

A8

 

18,398

 

22,285

A7

 

17,437

 

16,533

e-tron GT

 

12,674

 

9,602

TT

 

8,126

 

8,489

Q5 e-tron

 

3,113

 

99

Q6

 

2,042

 

R8

 

1,097

 

1,679

 

 

1,688,280

 

1,572,019

BENTLEY, LAMBORGHINI, DUCATI PRODUCTION

Units

 

2022

 

2021

 

 

 

 

 

Bentley

 

 

 

 

Bentayga

 

7,346

 

5,838

Continental GT

 

4,793

 

5,003

Flying Spur

 

4,226

 

3,947

 

 

16,365

 

14,788

Lamborghini

 

 

 

 

Urus

 

5,751

 

5,240

Huracán

 

3,443

 

2,435

Aventador

 

661

 

628

 

 

9,855

 

8,303

 

 

 

 

 

Ducati, motorcycles

 

70,389

 

59,214

AUDI (PREMIUM BRAND GROUP)

 

 

2022

 

2021

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,639

 

1,704

 

−3.8

Audi

 

1,614

 

1,681

 

−3.9

Bentley

 

15

 

15

 

+3.5

Lamborghini

 

9

 

8

 

+9.9

Vehicle sales

 

1,070

 

1,024

 

+4.5

Production

 

1,715

 

1,595

 

+7.5

Sales revenue (€ million)

 

61,753

 

55,914

 

+10.4

Operating result before special items

 

7,622

 

5,936

 

+28.4

Operating return on sales (%)

 

12.3

 

10.6

 

 

Q8 e-tron

Audi Q8 e-tron (photo)

DELIVERIES BY MARKET

in percent

Delivieries by market – Audi (pie chart)
Premium Platform Electric (PPE)
A new vehicle platform for all-electric premium, sport and luxury class vehicles. The components and functions of this platform are especially tailored to meet the high demands of this segment. This platform enables high synergies to be achieved particularly between the Audi, Porsche and Bentley brands.